Brain regions for successful spread of ideas called "buzz" identified
Psychologists report for the first time that specific brain regions are associated with the successful spread of ideas, often called "buzz. " These regions in the brain are called temporoparietal junction (TPJ) and dorsomedial prefrontal cortex (DMPFC).
The research has a broad range of implications, the study authors say, and could lead to more effective public health campaigns, more persuasive advertisements and better ways for teachers to communicate with students.